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DISCOVER AND REWARD

EXCEPTIONAL QUALITY COFFEE FARMERS

ORDER SAMPLES
BECOME A MEMBER
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Auction Calendar

PCA – Private Collection Auction

Ecuador Farmer's CollectionPCAby Qima CoffeeAuction: Mar 26

2026 Cup of Excellence Calendar

🇳🇮 NicaraguaJury: May 11–15Auction: Jun 25
🇸🇻 El SalvadorJury: May 11–15Auction: Jul 2
🇨🇷 Costa RicaJury: May 25–30Auction: Jul 9
🇭🇳 HondurasJury: Jun 1–5Auction: Jul 16
🇬🇹 GuatemalaJury: Jun 1–4Auction: Jul 23
🇲🇽 MexicoJury: Jun 8–12Auction: Jul 28
🇹🇭 ThailandJury: Jun 15–18Auction: Jul 30
🇮🇩 IndonesiaJury: Oct 13–17Auction: Dec 1
🇧🇷 BrazilJury: TBAAuction: Dec 10
🇵🇪 PerúJury: TBAAuction: Dec 15
Upcoming Events

SCA World of Coffee · San Diego · April 9–12, 2026

Thu · April 9
4:00 – 6:00 pm Cup of Excellence® Party
Legends 2026 Recognition 📍 San Diego Convention Center
111 Harbor Dr, CA 92101 Guest Speaker: Erwin Mierisch, ACE Executive Director → RSVP: admission + gift bags
(first 100 people) · Food · drinks · raffles
Fri · April 10
COE × ACE × RoasTronix
Booth 1217
10–11 amCat & Cloud Coffee
Honduras COE 2025
11–12 pmIdle Hands Roasting
Brazil COE rank 7, 2025
12–4 pmLegends 2026
4–5 pmBrew Your Mind
Nicaragua COE 2025
Sat · April 11
COE × ACE × RoasTronix
Booth 1217
10–11 amOrsir Coffee
Guatemala COE rank 1, 2025
11–12 pmVela Ethan S.A.C
Peru COE rank 3 & 5, 2025
12–1 pmMOMOS COFFEE
Guatemala COE rank 3, 2025
1–2 pmLegends
2–3 pmCafe Kreyol
Mexico COE rank 2, 2025
3–4 pmLegends
4–5 pmMirra Coffee
Taiwan COE rank 3, 2025
Sun · April 12
ACE × COE × Vollers
Cupping Event
10 am–11 pmLegends
Schedule Page → Map of Venue →
Become a Member

Join the Alliance for Coffee Excellence

Community
$375

Build Your Network

Great for businesses exploring ACE/COE programs with flexibility to choose favorite sample sets.

Learn More →
Allied
$1,900

Deepen Your Expertise

Includes samples from 3 countries of your choice. Perfect for businesses with specific origin interests.

Learn More →
Benefactor
$5,180

Champion Excellence

Ultimate access with all 10 COE and National Winner sample sets. Support farmers worldwide.

Learn More →
EnthusiastFor Individuals
$75

Perfect for passionate coffee lovers, home brewers, and baristas who want to support specialty coffee.

Join Now →
Order Samples

2026 Samples & Auction Registration

Experience award-winning coffees before they go to auction!

Purchase sample sets from Cup of Excellence and National Winners competitions.

✓ COE Sample Sets (top scoring coffees)
✓ National Winners Sample Sets
✓ Auction Registration included
✓ Member-only pricing available

Browse Sample Sets →
Jury Application

Become a Cup of Excellence Juror

Shape the future of specialty coffee

Join our international jury to evaluate and score the world's finest coffees.

✓ Taste exceptional coffees from top producers
✓ Network with global coffee experts
✓ Contribute to farmer recognition
✓ Gain deep origin knowledge through farm tours

Note: Space is limited. Applying does not guarantee placement.

Apply Now →
Legends

Legends of Excellence

Celebrating Coffee's Greatest Producers

An elite program honoring producers who have consistently demonstrated exceptional quality through multiple Cup of Excellence wins.

• Multiple COE competition wins
• Consistent excellence in coffee quality
• Community leadership & social impact
• Commitment to sustainable practices
• Mentorship of fellow producers

The 2026 Legends program will be announced soon.

View 2025 Legends →

PCA – Private Collection Auction

Ecuador Farmers's CollectionPCAby Qima CoffeeAuction: Mar 26

2026 Cup of Excellence Calendar

🇳🇮 NicaraguaJury: May 11–15Auction: Jun 25
🇸🇻 El SalvadorJury: May 11–15Auction: Jul 2
🇨🇷 Costa RicaJury: May 25–30Auction: Jul 9
🇭🇳 HondurasJury: Jun 1–5Auction: Jul 16
🇬🇹 GuatemalaJury: Jun 1–4Auction: Jul 23
🇲🇽 MexicoJury: Jun 8–12Auction: Jul 28
🇹🇭 ThailandJury: Jun 15–18Auction: Jul 30
🇮🇩 IndonesiaJury: Oct 13–17Auction: Dec 1
🇧🇷 BrazilJury: TBAAuction: Dec 10
🇵🇪 PerúJury: TBAAuction: Dec 15

SCA World of Coffee · San Diego · April 9–12, 2026

Thu · April 9
4:00 – 6:00 pm Cup of Excellence® Party
Legends 2026 Recognition 📍 San Diego Convention Center
111 Harbor Dr, CA 92101 Guest Speaker: Erwin Mierisch, ACE Executive Director → RSVP: admission + gift bags
(first 100 people) · Food · drinks · raffles
We will celebrate and honor 6 legendary multi-year winners of Cup of Excellence. There will be food, drinks, raffles and more.
Fri · April 10
COE × ACE × RoasTronix · Booth 1217
10–11 amCat & Cloud Coffee
Honduras COE 2025
11–12 pmIdle Hands Roasting
Brazil COE rank 7, 2025
12–4 pmLegends 2026
4–5 pmBrew Your Mind
Nicaragua COE 2025
Sat · April 11
COE × ACE × RoasTronix · Booth 1217
10–11 amOrsir Coffee
Guatemala COE rank 1, 2025
11–12 pmVela Ethan S.A.C
Peru COE rank 3 & 5, 2025
12–1 pmMOMOS COFFEE
Guatemala COE rank 3, 2025
1–2 pmLegends
2–3 pmCafe Kreyol
Mexico COE rank 2, 2025
3–4 pmLegends
4–5 pmMirra Coffee
Taiwan COE rank 3, 2025
Sun · April 12
ACE × COE × Vollers · Cupping Event
10 am–11 pmLegends
Schedule Page → Map of Venue →

Join the Alliance for Coffee Excellence

Community
$375

Build Your Network

Great for businesses exploring ACE/COE programs with flexibility to choose favorite sample sets at member pricing.

Learn More →
Allied
$1,900

Deepen Your Expertise

Includes samples from 3 countries of your choice. Perfect for businesses with specific origin interests.

Learn More →
Benefactor
$5,180

Champion Excellence

Ultimate access with all 10 COE and National Winner sample sets. Your support directly impacts farmers worldwide.

Learn More →
EnthusiastFor Individuals
$75

Perfect for passionate coffee lovers, home brewers, and baristas who want to support specialty coffee.

Join Now →

2026 Samples & Auction Registration

Experience award-winning coffees before they go to auction!

Purchase sample sets from Cup of Excellence and National Winners competitions. Each set includes professionally curated samples from the world's finest coffee origins.

✓ COE Sample Sets (top scoring coffees)
✓ National Winners Sample Sets
✓ Auction Registration included
✓ Member-only pricing available

Browse Sample Sets →

Become a Cup of Excellence Juror

Shape the future of specialty coffee

Join our international jury of coffee professionals to evaluate and score the world's finest coffees. Jurors must meet Cup of Excellence professional standards.

✓ Taste exceptional coffees from top producers
✓ Network with global coffee experts
✓ Contribute to farmer recognition and rewards
✓ Gain deep origin knowledge through farm tours

Note: Space is limited. Applying does not guarantee placement.

Apply Now →

Legends of Excellence

Celebrating Coffee's Greatest Producers

Legends of Excellence honors producers who have consistently demonstrated exceptional quality through multiple Cup of Excellence wins — the pinnacle of craftsmanship, innovation, and dedication.

• Multiple Cup of Excellence competition wins
• Consistent excellence in coffee quality
• Community leadership and social impact
• Commitment to sustainable practices
• Mentorship of fellow producers

The 2026 Legends of Excellence program will be announced soon.

View 2025 Legends →

Latest News

Insights from Industry Leaders

  • The vital role of buyers in supporting farmers and the coffee industry.
  • Strategies for differentiating coffee companies in a competitive market.
  • The importance of education and storytelling in selling premium coffee.
  • The benefits of public cuppings and community engagement.
  • Insights into marketing and selling high-priced, high-quality coffees.

Use the code:

Ethiopia2024

and get a discount of $35.00 on your

Ethiopia COE sample set.

 

The code is valid until Sunday, May 19th.

Valid only for COE Ethiopia Sample sets and

ACE membership renewal.

What we do for

Coffee Producers

Coffee Buyers

Coffee Lovers

Rigorous Juried Cup of Excellence Competitions

Intensive Sensory Educational Training

Certified Coffee Lab

International Marketplace

See what our members are saying:

  • “We have been fortunate to be able to purchase COE winner lots and bring them to our corner of Europe...Sharing these exclusive coffees with other coffee enthusiasts is one of the best parts of our day.”

    Jordan Dabov DABOV SPECIALTY COFFEE - Sofia, Bulgaria

  • "COE has always played a huge role in our company. Our goal is to buy a lot from every auction and attend as many juries as possible. We would like our baristas and customers to enjoy the great quality of COE coffee, both served in our stores as black coffee and by the bag to bring back home."

    Synøve Nesøen KAFFEBRENNERIET - Oslo, Norway

  • “I respect ACE since the top of the specialty coffees are rewarded and available for me to buy. I could not find them if the competition did not exist.”

    Nikos Psomas MOKKA COFFEE - Athens, Greece